Privacy Policy
Last updated: 01 September 2026
Summary
VisualMarketLab ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR).
§ 1 — Data Controller
The data controller responsible for processing your personal data is:
Company= VisualMarketLab
Address= 58642 Iserlohn, Friedensstrasse 39, Germany
Email= [email protected]
Phone= +49 174 81930274
§ 2 — Data We Collect
We may collect the following categories of personal data when you interact with our services:
- → Contact information: name, email address, phone number
- → Project data: campaign details, visual assets, brand specifications you provide
- → Technical data: IP address, browser type, operating system, access times
- → Usage data: pages visited, features used, referral sources
§ 3 — Legal Basis for Processing
We process your data based on the following legal grounds under Art. 6 GDPR:
- → Consent (Art. 6(1)(a)): When you subscribe to newsletters or opt in to marketing communications
- → Contract performance (Art. 6(1)(b)): When processing is necessary to fulfill a service agreement
- → Legitimate interest (Art. 6(1)(f)): For analytics, service improvement, and fraud prevention
§ 4 — Data Retention
Your personal data is retained only as long as necessary for the purposes for which it was collected, or as required by applicable law. Project-related data is retained for the duration of the service engagement plus 12 months for warranty and follow-up purposes.
§ 5 — Your Rights
Under the GDPR, you have the following rights regarding your personal data:
- → Right of access (Art. 15): Request a copy of your personal data
- → Right to rectification (Art. 16): Request correction of inaccurate data
- → Right to erasure (Art. 17): Request deletion of your personal data
- → Right to restriction (Art. 18): Request limitation of processing
- → Right to data portability (Art. 20): Receive your data in a structured, machine-readable format
- → Right to object (Art. 21): Object to processing based on legitimate interests
§ 6 — Contact for Privacy Inquiries
To exercise any of your rights or to submit a privacy-related inquiry, contact us at:
MAILTO= [email protected]
SUBJECT= GDPR Data Request — [Your Request Type]
Terms of Service
Last updated: 01 September 2026
§ 1 — Scope
These Terms of Service ("Terms") govern all services provided by VisualMarketLab ("we", "us", "our") located at 58642 Iserlohn, Friedensstrasse 39, Germany. By engaging our services, you ("Client", "you") agree to these Terms.
§ 2 — Service Description
VisualMarketLab provides visual marketing services including but not limited to behavioral heatmap design, A/B visual testing, retail shelf simulation, consumer persona infographics, social media ad creative production, purchase pathway visualization, packaging design optimization, campaign dashboard design, and brand touchpoint audits.
§ 3 — Project Scope & Deliverables
Each service engagement is defined by the specific module selected. The scope, deliverables, timeline, and pricing are confirmed in the service configuration submitted through our contact form. Any modifications to scope require written agreement and may incur additional fees.
§ 4 — Payment Terms
- → Payment is due in full before service commencement unless otherwise agreed in writing.
- → All prices are quoted in Euros (EUR) and are exclusive of applicable VAT.
- → Late payments incur a statutory interest rate of 5 percentage points above the base rate per annum.
§ 5 — Intellectual Property
Upon full payment, all deliverables and creative assets produced by VisualMarketLab are transferred to the Client. VisualMarketLab retains the right to display completed work in its portfolio and marketing materials unless otherwise agreed.
§ 6 — Liability Limitation
VisualMarketLab's liability is limited to the total amount paid for the specific service engagement. We are not liable for indirect, consequential, or incidental damages arising from the use of deliverables.
§ 7 — Termination
Either party may terminate the service engagement with 14 days written notice. In case of termination, the Client is responsible for payment of all work completed up to the termination date.
§ 8 — Governing Law
These Terms are governed by the laws of the Federal Republic of Germany. Any disputes shall be resolved in the competent courts of Iserlohn, Germany.
Refund & Reimbursement Policy
Last updated: 01 September 2026
§ 1 — General Policy
VisualMarketLab (58642 Iserlohn, Friedensstrasse 39, Germany) strives to deliver high-quality visual marketing services. Refunds are handled on a case-by-case basis in accordance with German consumer protection law.
§ 2 — Refund Eligibility
- → Pre-service cancellation: Full refund if cancelled before service work has commenced.
- → In-progress cancellation: Partial refund proportional to work completed, calculated against the total service fee.
- → Post-delivery disputes: Refund claims must be submitted within 14 days of delivery with documented reasons for dissatisfaction.
§ 3 — Non-Refundable Items
- → Custom creative assets delivered and accepted by the Client
- → Third-party licensing fees incurred on behalf of the Client
- → Services already rendered and accepted in writing
§ 4 — Refund Process
To request a refund, contact us at [email protected] with your project reference and reason for the refund request. We will respond within 5 business days with a resolution or request for additional information.
§ 5 — Dispute Resolution
If a refund dispute cannot be resolved directly, both parties agree to seek mediation before pursuing legal action. These Terms are governed by the laws of the Federal Republic of Germany.